Easylist is a list-making app which helps people organize their lives. With a range of simple editing and customization features, it enables users to create and maintain a variety of lists, as well as set reminders for tasks.
RESEARCH: Research participants were interviewed for approximately 15–20 minutes each. Questions focused on the subjects’ lifestyles, regular app use, and their use of reminder and list-making apps. The data was then examined to find common themes in usage and desired features.
PERSONA: The persona which emerged from this research is Charlotte, a 30-year-old busy professional who needs an app to be simple and easy to use if she’s going to incorporate it into her usual routine.
UNEXPECTED FINDINGS: Several research participants cited an occasional preference for pen and paper. Some even mentioned the use of Post-its, while others had a fondness for physically crossing items off of a list. This inspired an alternative “Sticky-Note Mode” for the app, which can be seen in the wireframes and designed screens.
DESIGN TENETS: The following tenets guided the design process: simplicity, cleanliness, speed, intuition and usefulness.
Crispers App Redesign
Crispers is a casual dining restaurant that offers sandwiches, soups and salads. I’d used their app several times in the past and thought it could use a design refresh. The Crispers website and new Panera app provided some inspiration. Scroll down to see side-by-side screen comparisons between old and new.
Northeastern University Web Page Design
This is a redesign concept for Northeastern University’s online MBA program web page. My goal was to keep the design clean. Content was consolidated so tabbed sections could be removed, and images of actual program graduates were included in the design.
Mobile comps will follow soon.
UC, Riverside Website Design
I redesigned UC Riverside’s online Master of Science in Engineering website. The goals were to refresh the look of the site and increase conversion.
Pages were designed for each of the program’s six concentrations and their internal pages: student bios, faculty bios, curriculum information, and student resources. Some design inspiration was taken from UCR’s home page.
SEO and conversion specialists provided guidance with regard to wording and placement of interactive elements like the lead form and CTA buttons. The footer is a sticky footer, for constant access to a call-to-action.
The first comp is the program’s home page, followed by one concentration page. The design is fully responsive and compliant with ADA standards.
GW Web Page Design
The goals of this redesign for The George Washington University’s online Healthcare MBA website were:
1) Update the look of the site to make it more in line GW’s home page.
2) Implement best practices in SEO and conversion. Specialists in those areas provided guidance for placement of interactive elements, like accreditation badges and the lead form.
I worked with our developer to incorporate expandable tabbed sections on the mobile view. Mobile comps to come soon.