Easylist is a list-making app which helps people organize their lives. With a range of simple editing and customization features, it enables users to create and maintain a variety of lists, as well as set reminders for tasks.
RESEARCH: Research participants were interviewed for approximately 15–20 minutes each. Questions focused on the subjects’ lifestyles, regular app use, and their use of reminder and list-making apps. The data was then examined to find common themes in usage and desired features.
PERSONA: The persona which emerged from this research is Charlotte, a 30-year-old busy professional who needs an app to be simple and easy to use if she’s going to incorporate it into her usual routine.
UNEXPECTED FINDINGS: Several research participants cited an occasional preference for pen and paper. Some even mentioned the use of Post-its, while others had a fondness for physically crossing items off of a list. This inspired an alternative “Sticky-Note Mode” for the app, which can be seen in the wireframes and designed screens.
DESIGN TENETS: The following tenets guided the design process: simplicity, cleanliness, speed, intuition and usefulness.
Crispers App Redesign
Crispers is a casual dining restaurant that offers sandwiches, soups and salads. I’d used their app several times in the past and thought it could use a design refresh. The Crispers website and new Panera app provided some inspiration. Scroll down to see side-by-side screen comparisons between old and new.
UC, Riverside Website Design
The goals of this project were to refresh the look of the University of California, Riverside’s Online Master’s in Engineering website and to increase conversion.
Pages were designed for each of the program’s six concentrations and their internal pages. Some design inspiration was taken from UCR’s home page. The footer is a sticky footer for constant access to a call-to-action.
The first comp is the program’s home page and I will soon upload some additional pages, as well as mobile views.
GW Web Page Design
The goals of this redesign for The George Washington University’s online Healthcare MBA website were:
1) Update the look of the site to make it more in line GW’s home page.
2) Implement best practices in SEO and conversion. Specialists in those areas provided guidance for placement of interactive elements, like accreditation badges and the lead form.
I worked with our developer to incorporate expandable tabbed sections on the mobile view. Mobile comps to come soon.
This infographic is about students in Northeastern University’s online master’s programs, including the Master of Business Administration, Finance, and Taxation. This was the first infographic I’d ever done, and although it wasn’t the final version, it’s the one I prefer. The illustrations were taken from a stock site and edited by me.
New England College Brochure
These pages are from a brochure for prospective students of New England College, a small private college in New Hampshire. This brochure is one of six that were created for different degree tracks within the Online Master of Accounting and Online Master of Management programs. For consistency, each brochure has a similar layout and many of the same images are also used on the corresponding program’s website.
This was my poster design and submission to the Fraggle Rock 30th Anniversary design competition, sponsored by the Jim Henson Company and talenthouse.com. I went for a concert poster theme since Fraggles sing and play instruments. The line "Down at Fraggle Rock" is a prominent part of their theme song and here it also functions as the concert venue.
Mad Tea Party Poster
I really like Disney and wanted to create a poster for an attraction as a personal project. I chose the Mad Tea Party because it's a classic attraction, and it was a good fit for the look I had in mind.